Skills

A free tool, and a skill for Claude Code

Know where to advertise.
Before you spend.

Say what you sell. It picks the channel, sets the budget and plans the ads, with the reason for each.

Or answer seven questions: no account, the plan appears as you tap.

Example · handmade ceramic lamps, €18015 channels scored

Start on Meta. Add Google Shopping.

€2,100 on Meta, €900 on Google Shopping. Meta first; the rest once it brings customers at €45 or less.

  1. Google ShoppingAdd60
  2. MetaStart here82
  3. Pinterest56
  4. TikTok66

Seven answers

Change one answer. Watch it re-think.

What do you sell?
Who pays for it?
€
€
Do people already search for it?
Does a 3-second video show why you'd want it?
Where can you sell?
Sharper, if you know more
Your buyers' world
Their age
True for you?
%
Example · handmade ceramic lamps, €18015 channels scored

Start on Meta. Add Google Shopping.

€2,100 on Meta, €900 on Google Shopping. Meta first; the rest once it brings customers at €45 or less.

There is little room: at typical prices a customer on Meta costs close to what one is worth to you. Watch the numbers below from day one.

If nobody searches for it yet: Start on Meta. Add TikTok.

  1. Google Search25
  2. Google ShoppingAdd60
  3. MetaStart here82
  4. Pinterest56
  5. TikTok66
  6. YouTube46
Every channel, with its reason
  • 82MetaFacebook and InstagramStart here
    • You sell to people, and Instagram and Facebook are where people scroll.
    • You can show handmade ceramic lamps in three seconds, and that is what stops a thumb.
    • At typical click prices a customer here would cost about €36 to €130, close to the €90 yours is worth. It can work, with little room.
  • 60Google ShoppingPerformance MaxAdd
    • By your answer, some buyers search for this kind of product. Shopping shows them yours with its photo and price.
    • The photo does the selling, and yours can.
    • At typical click prices a customer here would cost about €29 to €95, close to the €90 yours is worth. It can work, with little room.
  • 66TikTokLater

    You can show handmade ceramic lamps on video, and video is all TikTok is. Add it once Meta works and the budget passes €10,000 a month.

  • 56PinterestLater

    Home, fashion, beauty and food are what people plan on Pinterest, with a purchase in mind. Add it once Meta works and the budget passes €10,000 a month.

  • 46YouTubeDemand GenLater

    It shows well on video, and here people watch with the sound on. Bring it in once an ad works somewhere else: put your best video here, with a daily budget of at least 10 times what a customer should cost.

  • 25Google SearchSkip

    At typical click prices a customer here would cost about €60 to €240. Only the cheap end is under the €90 yours is worth.

  • 15Microsoft AdsBingSkip

    At typical click prices a customer here would cost about €39 to €155. Only the cheap end is under the €90 yours is worth.

  • 14SnapchatSkip

    Snapchat is mostly under-30s, and your buyers are not.

  • 14XSkip

    Outside tech, money and news, few people buy from an ad on X.

  • 10RedditSkip

    Home, fashion and beauty buyers are far easier to reach on Instagram or Pinterest.

  • –Amazon AdsSponsored ProductsNot for you

    Amazon Ads only advertises products sold on Amazon.

  • –Apple AdsApp Store searchNot for you

    Apple Ads only advertises iPhone apps.

  • –Google App campaignsNot for you

    App campaigns only advertise apps.

  • –Google Local ServicesNot for you

    Local Services ads are for local trades and professionals.

  • –LinkedInNot for you

    LinkedIn picks people by their job. You sell to people for their own lives.

The plan

What a customer may cost. What to do first.

€90what one customer is worth to you

€45aim to pay this or less for one, never over €90

€1.25the most a click may cost: about 1 in 71 becomes a customer

Worked out from: €180 (yours) · you keep 50% (assumed) · 1 in 71 visitors buys (assumed). Put in your own numbers

The first 14 days

Meta
  1. Set up conversion tracking first: the channel has to see who bought, or it learns from clicks instead of customers.
  2. Google Shopping needs a product feed in Merchant Center (your shop platform can send it).
  3. €69 a day on Meta for 14 days: €966 in all.
  4. At typical click prices a sale here costs about €36 to €130. Your limit is €90; the aim is €45.
  5. One campaign, one ad set, the whole area you sell to. No interests: Meta finds the buyers from who responds to the ads.
  6. Optimise for sales, not clicks. At typical prices your budget buys about 6 a week; Meta is reported to settle near 50, so keep everything in this one ad set and expect a slow first week.
  7. 3 ads in it, one for each idea below. Let Meta pick the winner.
  8. Don't touch the budget, the bidding or the targeting for the first 7 days: those changes restart its learning. Switching off a dead ad doesn't.
  9. At typical prices these 14 days bring about 12 sales: enough to see which side of the line you are on, not to know the exact cost.

Then judge

  • An ad with 210 clicks and no sale: switch it off. If about 1 in 71 clicks should bring one (assumed), that many with none is no longer bad luck.
  • A sale at €45 or less: it works. Raise the budget by a fifth, wait a few days, repeat.
  • Between €45 and €90: it pays, barely. Keep the budget, change the ads.
  • Over €90 a sale after 14 days: stop. Fix the page or the offer before spending more.

Meta is reported to settle an ad set after about 50 results in 7 days (its own page could not be read). Fewer than that and its results swing.

The ads to make for Meta

3 ads to start
Ad 1 · Show it working

It shows in three seconds, so show it before saying anything.

  1. 0-3 s: the product doing its one thing, close up, no logo.
  2. 3-12 s: the same thing again, slower, with one line of what it is.
  3. 12-20 s: the result. Then the price and where to get it.
Ad 2 · Let a customer say it

At this price people want to hear it from someone who already paid.

  1. 0-3 s: a real customer, mid-sentence, with the result.
  2. 3-15 s: what they tried before and what changed.
  3. 15-20 s: the product and where to get it.
Ad 3 · Start with the problem

People stop for their own problem before they stop for a product.

  1. 0-3 s: the problem, shown or said the way a customer says it.
  2. 3-10 s: what people usually do about it, and why it doesn't work.
  3. 10-20 s: the product ending it. Price and where to get it.

Vertical video 9:16 for Reels, or 4:5 for the feed. 50 to 150 characters of text, a 27-character headline. Paste your link at the top and it drafts these in your product's own words. Costs are worked out from typical click prices in public reports, mostly US data, not a promise (LocaliQ, Facebook advertising benchmarks 2026, Jon Loomer on Meta's learning phase (Meta's own page could not be read), Google Shopping benchmarks (vendor figures; no primary 2026 report found)).

The tool gives the plan.
The skill does the work.

  • ReadsYour link, your repo or your store listing, then asks four questions at most.
  • WritesEvery ad for your product, checked against each platform's limits.
  • Hands overThe whole plan as one page you can open, print or send.
  • JudgesYour numbers after 14 days: grow, hold or stop, and where to move the money.
The plan as the skill writes it, for an example product: the verdict, what a customer is worth, every channel scored, and the first 14 days.
  1. 1Join Ultimate
  2. 2Unzip it, type claude, then hi
  3. 3Give it your product

The tool above is free, as often as you like. The skill is for Ultimate members and needs Claude Code and Node.js 18 or newer. It never logs in to an ad platform and never spends anything.