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Sole

Hands-on help for people shipping their first real thing.

The practice

Hands on, from idea to shipped

Sole is the consulting side of my work: I help people launch their first things. Positioning, product decisions, the messy middle, and the final push to press publish. I'm in it with you, not advising from the sidelines.

Working together

Small, close, and honest

We start with a conversation about what you're making and where it's stuck. Then we work in short, focused stretches: real sessions, real decisions, things actually shipping in between. No decks, no retainers that outlive their usefulness.

Who it's for

People with something almost real

Founders and makers sitting on a first product, a first launch, a first anything, close enough to taste it, stuck enough to stall. If that sounds like you, the door is open. Write me and tell me what you're building.