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Sole

Hands-on help for people shipping their first real thing.

The practice

Hands on, from idea to shipped

Sole is the consulting side of my work: I help people launch their first things. Positioning, product decisions, the messy middle, and the final push to press publish — I'm in it with you, not advising from the sidelines.

Working together

Small, close, and honest

We start with a conversation about what you're making and where it's stuck. Then we work in short, focused stretches — real sessions, real decisions, things actually shipping in between. No decks, no retainers that outlive their usefulness.

Who it's for

People with something almost real

Founders and makers sitting on a first product, a first launch, a first anything — close enough to taste it, stuck enough to stall. If that sounds like you, the door is open. Write me and tell me what you're building.